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17 Cuttz Case Study | Web Design & Brand Identity — UDM

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  • 17 Cuttz Case Study | Web Design & Brand Identity — UDM
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17 Cuttz is a premium barbershop and hair grooming brand based in the heart of Mirpur, Azad Jammu & Kashmir. Known for their sharp precision cuts, premium hair products, and an unapologetically bold aesthetic — 17 Cuttz has built a loyal community of clients who trust them with their look.

Beyond the chair, 17 Cuttz offers a curated line of hair and grooming products — from pomades and waxes to shampoos and styling solutions — all crafted to help their customers maintain that fresh-from-the-barber feel, every single day.

service

How We Help them?

When they came to UDM (Urban Dive Markiting), they had an incredible offline reputation but no meaningful digital presence to match it. They needed a website that could sell their products, represent their brand, and grow their customer base far beyond Mirpur — and they needed a team they could trust to manage it long-term.

  • Industry Hair grooming, barbershop services & premium hair care products
  • Location Mirpur, Azad Jammu & Kashmir — same city as UDM Creative, built on a real local partnership
  • Challenge No digital footprint, no product store, no way to reach customers outside Mirpur
  • Outcome Full brand website, product catalogue, digital store — and a very happy client

What We Delivered?

Product Website
A fully custom, mobile-first website built to showcase every 17 Cuttz hair product with clean photography layouts, product descriptions, and a seamless browsing experience.
 
E-Commerce Store
A functional online store where customers can browse the full 17 Cuttz product range, place orders, and get their favourite grooming products delivered — right from the website.
 
Brand Identity
We translated the bold, street-sharp identity of 17 Cuttz into a cohesive digital brand — typography, colour palette, tone of voice, and visual style that feel authentic and premium.
 
Product Presentation
Structured product pages with detailed descriptions, usage guides, and visual layouts that make every product feel worth buying — building trust with new customers online.
 
Website Management
UDM handles ongoing website management for 17 Cuttz — updates, new product listings, performance monitoring, security, and technical support whenever needed.
 
Digital Growth Setup
SEO foundations, Google-ready structure, and social media integration to ensure 17 Cuttz can grow its reach beyond Mirpur and attract customers across Pakistan and beyond.

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Sector C2 Haris Plaza Mirpur